New Series: Mexican Advertising

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Ok, enough with the serious posts already before y’all think that I sit around in a corner rocking back and forth under the stress of it all. I will start a new series of things I find in local ad rags, newspapers, etc. that show interesting slices of life here, particularly those things which one would find odd coming from someplace other than Mexico.

The inaugural post is an ad for a cough medicine. Or an expectorant. I’m not sure what it is, but thankfully I don’t have to worry because the ad basically says they have me covered (English translation in the photo was added by me, not in the original).

Let’s see…honey: no medicinal qualities to speak of in terms of cough reduction. Guafenisin: no real medicinal qualities to speak of in terms of cough reduction. Decisions, decisions.

Ah but with an expectorant, when your kids do cough, it’ll be productive, so someone at Vick’s in Mexico said, “Let’s make a phlegm-enabling agent that looks like phlegm so buyers know what it’s for,” and this product was born. Do these people have something against dextromethorphan? You’ll get better results with that if you want to reduce cough, but honestly, I don’t usually see it around here. Codeine works as well, but there might be a little nipity-nip from the parents at bedtime, too.