Do you Bling? No, I have a brain.

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From the Bling h2O website (written with ‘h’ because the apparently the Hollywood elite don’t know that there are no lowercase letters in the periodic table):

Bling H2O [note the inconsistency of the logotype presentation] is the inspiration of Kevin G. Boyd, Hollywood writer-producer. While working on various studio lots where image is of the utmost importance he noticed that you could tell a lot about a person by the bottled water they carried. [I suppose my Kirkland H2O would label be as a janitor.]

[Bling's] mission was to offer a product with an exquisite face to match exquisite taste. The product is strategically positioned to target the expanding super-luxury consumer market. Initially introduced to hand-selected athletes and actors, Bling H2O is now excitedly expanding it’s availability… Bling h2O is pop-culture in a bottle. But it’s not for everyone, just those that Bling.

Bling H2O comes in Limited Edition, corked, 750ml, recyclable frosted glass bottles, exquisitely handcrafted with Swarovski Crystals.

This stuff costs $35 a bottle, $420 for a case of 12 (no savings for you!). For water. The same stuff that falls freely from the sky.

I am imagining the genius of Mr. Boyd, as his little minimum wage army armed with glue guns, dab cheap-ass Swarovski knock-off crystals onto these frosted bottles before filling them with water from the hose outside his LA house. Apparently Paris Hilton uses these to give to her dog, Tinkerbell. That’s about all you need to know.

You see, this kind of ridiculous excess is why people from impoverished, oppresed 3rd-world nations see the United States and hate us so much. But it’s ok: we have good will messengers like Madonna, who will adopt/steal their children one at a time.

(what does this have to do with medicine and/or Mexico? absof-inglutely nothing. I’m just procrastinating studying for a pharmacology exam. :P )

  • By Sid Schwab, October 23, 2006 @ 11:18 pm

    What does this have to do with Mexico? Well, they say not to drink the water.

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