Jakob Nielsen is an “expert” on information design, and ever since 1995, he’s been the self-appointed prophet of web usability. He’s a love-him-or-hate-him kind of guy, as I’ve never met anyone who was ambivalent about him. Many people I used to work with are smitten by him, but I worked in academia where mental masturbation of the most common-sense, basic ideas are the norm. I should say that I’m not an expert on web design; I program for sites, not design them. But I’ve been working in this field long enough to know what works and what doesn’t work. There’s a lot to be said for usability studies when they focused and directed at a specific target, but sweeping commentary about “the state of the Internet,” or in this article’s case, “the blogosphere” is ridiculous.
First of all, the beauty of a personal (not corporate) weblog, much to Nielsen’s chagrin, is that it’s whatever the author wants to make of it. It is essentially an invitation into someone’s virtual home. As an invitation, you can choose to go/read or not; to stay/subscribe or not. To walk into someone’s home and complain about their decor is uncouth at best. To me more blunt, if you don’t like my blog’s content or layout, there’s the door, and mind you not to trip on the dirty laundry on the floor.
That said, I’ll have some fun and take some pot-shots at this ridiculous post:
1. No author biographies: It’s a simple matter of trust…Readers want to know more about Joe. Does he have any credentials or experience in the field he’s commenting on?
All you have to do is go to his own “biography” page. Aside from the self-boasting, snake-oil salesman “dude, I’m a bad-ass” list on the left, careful review will show that almost all of those links date back 3-5 years, some further. As any “web guru” will tell you, that’s a few decades in web-time. Sorry Jakob, your ability to accurately predict the future from a 1999 article doesn’t make me trust you. Neither do your lamb chops.
2. No Author Photo: You enhance your credibility by the simple fact that you’re not trying to hide. Also, users relate more easily to somebody they’ve seen.
Go back to that bio page above. Some people seem more credible virtually. If you want a disturbing insight into Nielsen’s megalomania, click the “high resolution photos” link under the picture. He obviously loves looking at himself. Do you feel more trusting of him or feel he’s more credible now with fake “action” photos? Choosing the ludicrous 1975-era picture as the “flagship” headshot makes me wonder how skewed all of his design sensibilities are.
(2, cont’d): For many, faces work better than names. I learned this lesson myself in 1987 when I included my photo in a HyperCard stack I authored that was widely disseminated on Mac-oriented BBSs.
1987? HyperCard? You have got to be joking. Is that the best example he can come up with to illustrate the power of a photo?! (because he couldn’t pass up an opportunity to say, “Look at me! I’m an expert!”) This isn’t even worth snarky commentary it’s so pathetic.
3. Nondescript Posting Titles: Sadly, even though weblogs are native to the Web, authors rarely follow [my] guidelines for writing for the Web… Avoid cute or humorous headlines that make no sense out of context.
Headlines in blogs should say something cute or leading, like “Awesome find” or “Some days it doesn’t pay to get out of bed,” because, as Mr. Rigid Sigmoidoscope fails to remember, these sites are personal and informal in nature.
4. Links Don’t Say Where They Go: Many weblog authors seem to think it’s cool to write link anchors like: “some people think” or “there’s more here and here.” Unless you’re writing only for your friends, don’t alienate new visitors by appearing to be part of a closed clique. The Web is not high school. [emphasis his]
A cardinal rule of thumb that was drilled into every person that even knew basic HTML was don’t EVER write “Click here,” with a link because not everyone was using a mouse (you can tell how long I’ve been at this), but more importantly, hyperlinks should be part of the logical flow of the document. I guess WikiPedia and many more massively-linked resources are wrong. To chide about not acting like in high school shows Nielsen’s stunted social growth and is probably a sore spot from his never having gone to prom.
7. Irregular Publishing Frequency: Establishing and meeting user expectations is one of the fundamental principles of Web usability. For a weblog, users must be able to anticipate when and how often updates will occur. Certainly, you shouldn’t post when you have nothing to say. Polluting cyberspace with excess information is a sin.
Regarding polluting, people in glass houses shouldn’t throw stones, even if they are precisely on schedule.
8. Mixing Topics: If you publish on many different topics, you’re less likely to attract a loyal audience of high-value users. The more focused your content, the more focused your readers. That, again, makes you more influential within your niche.
I went to prom, so I’m not trying to be in a pissing contest. Moreover, I don’t consider my readers to be of qualitative “value;” I am honored for those that keep reading my site as much as I hope they appreciate what I have to share. I’m a med student, but I post on lots of things. That might annoy people, or it could shed light on how multi-faceted I am.
I cover a much broader set of usability guidelines in the full-day tutorial on Fundamental Guidelines for Web Usability at the User Experience 2005 conference in Boston and London. There’s also a two-day tutorial on writing for the Web.
Ah there we go, yet another sales pitch. This guy is too much. I shouldn’t have spent the last 30 minutes writing all this, but it was very therapeutic, even if I violated almost every rule in the list.